ERIC Number: ED269862
Record Type: RIE
Publication Date: 1986
Gibson, Amy R.
A practical process for developing or improving student recruitment programs for Catholic schools is presented in this handbook. Planning for and preparing the recruitment program is discussed in the first half of the document. The booklet reviews the process of assessing the school, its program, and its image; identifying the financial, material, and human resources available to support recruitment efforts; and evaluating the audience for the recruitment effort in terms of its needs and expectations. The booklet then suggests methods for generating recruitment strategies appropriate for the needs identified. The section concludes with a review of the role of the Director of Admissions, an appreciation of the value of the "Thank You," and a comment on the importance of having a written plan. The second half of the booklet discusses methods for presenting the student recruitment program, including using brochures and other printed materials, audiovisual presentations, using the mass media, welcoming school visitors, making recruiting trips to other schools, holding open houses, and establishing connections with feeder schools, parents, and parishes. Keeping adequate records and evaluating the recruitment effort are also covered. Appendixes advise on countering negative images and using students in recruitment efforts. (PGD)
Descriptors: Catholic Schools, Elementary Secondary Education, Institutional Advancement, Organizational Communication, Public Relations, School Community Relationship, School Publications, Student Recruitment, Student School Relationship
Publication Sales, National Catholic Educational Association, 1077 30th Street, N.W., Suite 100, Washington, DC 20007-3852 ($5.65 prepaid).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: National Catholic Educational Association, Washington, DC.