Noting the increase in the number of Hispanics in the United States and a parallel increase in the number of magazines for this segment of the population, a study analyzed readership patterns of a Spanish-language metropolitan magazine. Data were collected by means of a mail survey completed by 282 subscribers of the "Miami Mensual." Six demographic variables were investigated: respondent's sex, educational level, language preference for reading, age, occupation, and household income. It was hypothesized that there would be no readership differences across these variables. The results supported this hypothesis. The results suggest, however, that there is a need to investigate further gender difference in reading preferences and the influence of Hispanic culture on these preferences. (Tables of data are included.) (HTH)