While the relationship between values and Holland personality types has been suggested, it has not been clearly established. A study was conducted to explore this relationship in a sample of 250 college freshmen and seniors. Subjects were classified by both Holland's Vocational Preference Inventory (VPI) and by college major. Subjects also completed Super's Work Values Inventory and a Personal Data Form. The value data for both VPI types and majors were analyzed by separate stepwise discriminant analysis procedures. Two significant canonical discriminant functions occurred for work values by type. The direction and ordination on function 1 indicated that the Artistic type valued Esthetics highly, while placing little importance on Security and Supervisory Relations. Function 2, which included Altruism and Achievement, showed the greatest separation between the Social type and the other types. Three significant canonical discriminant functions occurred for work values by major. Function 1 showed that Artistic majors highly valued Esthetics, Creativity, Independence, and Surroundings. Function 2 showed Social majors placing high importance on Altruism as compared to the other groups. Function 3 indicated an emphasis on Economic Return, Management, and Security for the Enterprising majors of business administration and political science. These findings are consistent with Holland's description of various types and they support the belief that values contribute to differences among the personality types. This research suggests the importance of integrating value assessment in selecting college majors and in career decision-making. (NB)