ERIC Number: ED269065
Record Type: RIE
Publication Date: 1986-May-5
Reference Count: 0
Demographic Problems and Opportunities.
Osborn, Frances P.
A comparison of Monroe County projections of high school graduates and the March 1986 Rochester Labor Area Summary points to some excellent opportunities for marketing Monroe Community College (MCC). Projections of high school graduation rates show a 25% decrease in the number of graduates between 1989 and 1991, while the demand for entry-level service employees is expected to increase. MCC will not only be competing with other colleges for this pool of high school graduates, but also with service industries that will be offering graduates attractive entry-level jobs. To deal with these demographic and economic trends, MCC should: (1) position itself within the community as the school to go to while holding a job because of its convenient location and transferable education; (2) adapt its college services for working students; (3) intensify relationships with those local service industries in greatest need (e.g., department apparel, and grocery stores; restaurants; gasoline stations; hotels, motels, and campgrounds; and amusement and recreational services); (4) consider cooperative education programs that rotate work and education time periods; (5) schedule relevant courses and programs to correspond to the slack time of particular service industries; and (6) encourage industries to offer their staff opportunities to earn college degrees through adjustable hours, tuition reimbursement, or alternative work/education. (EJV)
Publication Type: Numerical/Quantitative Data; Reports - General
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Monroe Community Coll., Rochester, NY.
Note: Some pages may be marginally legible.