ERIC Number: ED269060
Record Type: RIE
Publication Date: 1985-Oct-7
Excerpts from Daytona Beach Community College Institutional Audit.
Daytona Beach Community Coll., FL. Mid-Florida Research and Business Center.
A study was conducted by Daytona Beach Community College's (DBCC's) Mid-Florida Research and Business Center to determine the market for the educational services which fall within the mission of DBCC, to identify target populations within that market, to explore educational needs and perceived desires, and to examine community opinions of DBCC and its academic services. Study findings, based on information provided by county residents, educators, employers, and high school juniors and seniors, revealed the following: (1) community members agreed that some type of higher education is important for success, and they expressed more confidence in the community college system as a whole than any other educational system in the state; (2) the vast majority of community members had positive opinions about DBCC's academic reputation, offering relevant educational opportunities, occupational and leisure programs, and value to the community; (3) while 25% of the community members had taken a class in the past year, more than 33% had not been in a classroom in 10 years; (4) working women were the most likely group to have taken a course during the past year; (5) many educators were unaware of DBCC's academic strengths and the scope of its programs and services; (6) most employers expressed a strong belief in DBCC's educational relevance; and (7) high school juniors and seniors felt DBCC was at least equal to other colleges and universities, and more than half planned to attend DBCC. Based on study findings, recommendations concerning marketing and institutional promotion were developed. (EJV)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Daytona Beach Community Coll., FL. Mid-Florida Research and Business Center.