ERIC Number: ED268951
Record Type: RIE
Publication Date: 1983
Reference Count: 0
Media How-To Notebook.
Designed to assist public relations personnel deal effectively with print and non-print media, this booklet contains guidelines for: (1) analyzing an audience and selecting the appropriate media; (2) developing persuasion techniques; (3) writing for public relations; (4) determining newsworthy events; (5) detailed planning; (6) assessing results; (7) creating professional and interesting news releases; (8) organizing a news conference; (9) placing a feature story; (10) placing print, television, or radio features; (11) creating newsworthy events; (12) getting on radio and television via public service or community calendar announcements, free speech messages, editorials/rebuttals, talk shows, news features, or public affairs shows; and (13) communicating through graphics, i.e., brochures, flyers, posters, calendars, newsletters, annual reports, and slide shows. Samples of two news releases, a fact sheet, two public service announcements, and one public opinion free speech message are included. (JB)
Descriptors: Broadcast Industry, Graphic Arts, Guidelines, Information Dissemination, Mass Media, News Media, News Writing, Public Relations, Publicity, Radio, Television
Media Alliance, Fort Mason Building D, San Francisco, CA 94123 ($5.00 + $0.75 postage and handling).
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Media Alliance, San Francisco, CA.; United Way, Inc., Los Angeles, CA.