ERIC Number: ED268617
Record Type: RIE
Publication Date: 1986-Apr
Learning Resources for Public Relations.
Nadler, Marjorie Keeshan
With the increased interest in public relations education, it is important for educators to be aware of options available for enhancing the effectiveness of teaching in this area. A number of nonprint learning resources are available, including internships, in-class campaigns, and national competitions. Public relations internships are essentially one-on-one teaching situations that offer real-world work experience while allowing students to integrate theoretical material with the development of practical skills. Many campuses or communication departments already have internship programs that could be expanded to include public relations. An alternate resource is an in-class public relations campaign, which can also help prepare students for their internships. This would involve dividing the class into public relations "firms," which would then compete to provide the best campaign for the designated client. The national competitions are an additional way to offer students practical public relations experience. Dependent upon each contest's regulations, it is possible to use the national competition as the in-class campaign assignment. Such competitions include the Philip Morris Marketing/Communications Competition, the Levi-Strauss Public Relations Challenge, and the Bateman Case Competition. (HTH)
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the #eQtral States Speech Association (Cincinnati, OH, April 17-19, 1986).