ERIC Number: ED268591
Record Type: RIE
Publication Date: 1986-Feb
Reference Count: 0
The Relationship between Childhood Television Viewing Habits and Adult Viewing Behaviors.
Miller, Dianna K.
A study examined whether a relationship exists between childhood viewing habits and adult viewing behaviors. Questionnaires on childhood and adult viewing behaviors were completed by 557 students in a basic public speaking course, 86 residents of a university family housing unit, 74 vocational students, and 23 members of the local Jaycees organization. Presence of television in the childhood home was compared with presence of television in the adult home and with four of the five adult variables (excluding types): time spent viewing, types of programs watched, general interest levels, television viewing philosophy, and viewing companions. Each of four of the five childhood variables (excluding types) was compared with each of four of the five adult variables (excluding types) and also with presence of television in the adult home. The overall findings indicated that, in many ways, childhood viewing habits are related to adult viewing behavior. The relationship between childhood habits and adult behaviors appears to be especially strong and interrelated in the areas of number of hours spent watching television, general interest level, television viewing philosophy, and types of programs preferred. The results put into question the uses and gratifications argument that people actively view to gratify needs. (Tables of data are included.) (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (Tucson, AZ, February 15-19, 1986).