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ERIC Number: ED268362
Record Type: RIE
Publication Date: 1986-Apr
Pages: 49
Abstractor: N/A
Reference Count: 0
Career Role Models in Two Media: Effects on Student Attitudes towards Non-Traditional Careers.
Savenye, Wilhelmina C.; And Others
This study was conducted to investigate the attitudinal effects of presenting students with career information in two media forms, slide/tape and print. Subjects were 186 ninth-grade students from a junior high school in a lower-middle-class metropolitan area. Interviews with role models working in careers not traditional for their gender were used as a means of presenting the career information in both the slide/tape and print treatment groups. Students in a control group received no career information. All students completed an occupational survey to assess their attitudes about the suitability of eight jobs for both men and women and their own interest in and confidence of success in the jobs. The data were analyzed using three separate multivariate analyses of variance. Students in both the slide/tape and print treatments were significantly more positive about the careers being suitable for both men and women than were students in the control group. Subjects also showed more positive attitudes toward jobs they learned about than jobs they did not learn about. Attitudes of students in the print group did not differ significantly from those in the slide/tape group. Students were significantly more interested in and confident of success in jobs traditionally for their own gender, and neither presentation had a significant effect on interest and confidence. Although both types of presentations produced positive changes in attitudes towards suitability of careers for both men and women, more comprehensive programs appear necessary to increase the probability of changes in interest and confidence of success in nontraditional careers. (Author/KC)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (70th, San Francisco, CA, April 16-20, 1986).