This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of guidelines or ideas, checklists, and some completion exercises are provided for the following topics: understanding marketing principles; promotion tactics; brochures, flyers, and posters; direct mail; other media; third-party recruiters; and recruitment tips. A final section describes more publications and seminars offered by the Center for Community Futures. (YLB)