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ERIC Number: ED267665
Record Type: Non-Journal
Publication Date: 1985-Jul
Reference Count: N/A
Strategic Planning and Management. Report of the Annual Management Institute for College and University Executives (10th, Snowmass, Colorado, July 21-26, 1985).
Groff, Warren H.; Cope, Robert G.
Basic and advanced workshops on strategic planning and management for college personnel were held in 1985. Strategic planning and management includes: (1) assessing an institution's external environment to determine opportunities/threats; (2) auditing an institution's internal environment to determine strengths/weaknesses; (3) using these two sets of information to develop visions and alternative scenarios; and (4) making deliberate choices about strategic options and tactical alternatives as a prelude to managing the plan. Participants completed an institutional characteristics sheet, which is appended. Techniques for assessing the external environment include needs assessment, market analysis, environmental scanning, and trend analysis. Auditing the internal environment would include reviewing mission statements, governance structure, college programs, facilities, and staff. Discussion focused on theories and stages of organizational development, the management information system, and program review. Also considered were strategic options and tactical alternatives, and integration (e.g., vertical and horizontal coordination). Rating scales to assess/audit the external/internal environment are included, along with matrices for the criteria of centrality, quality, and market viability. (SW)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A