ERIC Number: ED267384
Record Type: RIE
Publication Date: 1986-Apr
The Varied Uses of Readability Measurement.
Readability formulas have varied uses. In education they are used to match children's reading ability to the difficulty level of material, select stories and books for classroom use and for individual students' particular needs, select textbooks and other reading materials, aid educational research, and check reading materials of newly literate adults. In business, readability formulas are used by manufacturers concerned with safety, product liability, and proper use; by companies and banks concerned with the difficulty of their consumer publications; and by companies concerned with advertising effectiveness. Readability formulas are used in court cases, such as those involving Medicare and the readability of product labels. Governmental concerns with readability involve Plain Language Laws that affect consumer oriented contracts, federal government publications, military publications, and drivers license manuals. Readability formulas are also used heavily by the publishers of elementary and high school level textbooks, and by newspapers, resulting in the change of the readability level of front page stories from grade 16 to the present level of grade 11. In conclusion, readability has helped every literate person as well as those about to become literate. (EL)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Reading Association (31st, Philadelphia, PA, April 13-17, 1986).