ERIC Number: ED267323
Record Type: RIE
Publication Date: 1985-Aug
Reference Count: 0
Access to Attitude-Relevant Information in Memory as a Determinant of Attitude-Behavior Consistency.
Kallgren, Carl A.; Wood, Wendy
Recent reserach has attempted to determine systematically how attitudes influence behavior. This research examined whether access to attitude-relevant beliefs and prior experiences would mediate the relation between attitudes and behavior. Subjects were 49 college students with a mean age of 27 who did not live with their parents or in dormitories. Subjects' opinions toward preservation of the environment and their recall of preservation-related beliefs and experiences were assessed during the first experimental session. Approximately two weeks later, subjects were contacted at home by a different experimenter and were asked to sign and circulate proenvironment petitions and to participate in a recycling project. Subjects' responses to the petition request and the number of weeks they recycled were assessed. The results indicated that both favorability toward the environment and access to attitude-relevant information were important predictors of behavior. The exact nature of the relation between these predictors and behavior was apparent in the subsample of subjects who agreed to recycle: subjects with relatively high levels of access were likely to act in a manner consistent with their opinions; those in favor of preservation recycled, signed, and agreed to circulate the petitions, whereas those less favorable toward preservation were not as likely to do so. Subjects with relatively little access appeared to base their actions on factors other than their opinions. (Author/NRB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Psychological Association (93rd, Los Angeles, CA, August 23-27, 1985).