ERIC Number: ED266838
Record Type: RIE
Publication Date: 1984-Sep
Reference Count: 0
Piedmont Virginia Community College Telephone Survey to Determine Community Awareness. Report Number 6-84.
Piedmont Virginia Community Coll., Charlottesville, VA. Office of Institutional Research and Planning.
In 1984, a telephone survey was conducted to determine community awareness of Piedmont Virginia Community College (PVCC); to compare findings with results of a similar survey conducted in 1977; and to gain ideas on what additional courses respondents would like PVCC to offer. A random sample of 873 subjects was selected, representing 6.5% of the 13,413 residential listings in the Charlottesville/metropolitan Albemarle County directory. Study findings, based on 493 usable responses, included the following: (1) 36% of the 1977 respondents and 56% of the 1984 respondents reported that one or more household members had attended or visited PVCC; (2) 26% of the 1977 respondents and 15% of the 1984 respondents were not familiar with PVCC; (3) the top-ranked purpose for attending PVCC in both 1977 and 1984 was to "improve job skills"; (4) 25% of the 1984 respondents found out about PVCC through a mailing; (5) 56% of the 1984 respondents and 85% of the 1977 respondents overestimated the cost of PVCC; (6) 71% of the 1984 respondents and 69% of the 1977 respondents underestimated the average age of PVCC students; and (7) the primary reasons given for not coming to PVCC involved perceptions of being too old or not having enough time to attend college. The interview schedule is included. (LAL)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Piedmont Virginia Community Coll., Charlottesville, VA. Office of Institutional Research and Planning.