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ERIC Number: ED265604
Record Type: Non-Journal
Publication Date: 1985-Nov
Pages: 11
Abstractor: N/A
Reference Count: N/A
Willingness to Communicate: The Construct and Its Measurement.
McCroskey, James C.; Baer, J. Elaine
Because a review of literature revealed that no valid instrument for measuring a person's willingness to communicate existed, a willingness to communicate (WTC) instrument was developed. The basis of this construct is the assumption that willingness to communicate is a personality-based, trait-like predisposition which is fairly consistent across a variety of communication contexts and types of receivers. A scale was designed that includes items related to four communication contexts--public speaking, talking in meetings, talking in small groups, and talking in dyads--and three types of receivers--strangers, acquaintances, and friends. The instrument was administered to 428 college students as were two other instruments that measured communication apprehension and self-reported verbal activity. Analysis of the data indicated that the willingness to communicate construct is valid. Further research in this area is needed, particularly under conditions where the individuals observed truly have free choice of whether to communicate or not. (DF)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A