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ERIC Number: ED265599
Record Type: Non-Journal
Publication Date: 1985-Nov
Pages: 31
Abstractor: N/A
Reference Count: N/A
Organizational Mavericks and Innovation: A Triangulation Study of Culture.
Ugbah, Steve; And Others
A study examined the communicative behavior of mavericks as they relate to innovation in organizations and the impact of such non-conforming behavior on organizational change. Two approaches were used: (1) studying organizational life from the cultural perspective and (2) collecting both qualitative and quantitative data. Subjects, 32 employees of a medium-sized midwestern corporation, completed a questionnaire measuring their communication style, apprehension, and eagerness to communicate with others across a variety of contexts. All subjects were also interviewed. Results indicated that organizational mavericks were more eager to communicate than non-mavericks and were less apprehensive about a number of communication situations. However, it appeared that skillful mavericks did not want to be identified as separate from the group, so loosely structured organizations were more likely to facilitate maverick behavior. (DF)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A