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ERIC Number: ED264843
Record Type: RIE
Publication Date: 1984
Pages: 9
Abstractor: N/A
Reference Count: 0
Measuring Library Staff Concerns during Technological Change.
Francq, Carole
The Concerns-Based Adoption Model (CBAM), which was developed over the past 25 years through the Research and Development Center at the University of Texas at Austin, identifies seven stages of concern involved in implementing an innovation: awareness, information, personal concerns, management concerns, consequences, collaboration, and refocusing concerns. Hypothetically, an individual's concerns profile would have a wave motion of intensity as the person moves from unawareness and non-use of an innovation into beginning use, and then more highly sophisticated use. The stages of concern about an innovation can be measured by a quick-scoring Stages of Concern Questionnaire (SoCQ); the raw scores from SoCQs are converted into percentile scores which can be plotted on a graph per individual score, as well as producing a group composite score. Based on CBAM assumptions and the findings of other research on innovation implementation, implications of CBAM for library managers and those who facilitate implementation in libraries are: (1) change is a process, not an isolated event, so change requires adequate time to resolve staff concerns, particularly at the lower SoC levels; (2) concerns are natural occurrences with new innovations; (3) concerns occur in sequence and are developmental in nature, making it possible to anticipate predictable patterns of behavior; (4) change begins with individuals; and (5) the stages of concerns about the innovation can be measured by the SoC Questionnaire. The conclusion calls for library change facilitators to examine and consider this model when implementing new technological programs. A brief bibliography, definitions of the individual stages of concern, and a chart depicting the hypothesized development of the stages of concern are appended. (JB)
Publication Type: Opinion Papers; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A