ERIC Number: ED264834
Record Type: Non-Journal
Publication Date: 1982-Jun
Reference Count: N/A
Experimental Research in TV Instruction. Proceedings of an International Conference (5th, St. John's, Newfoundland, June 28-30, 1982). Volume 5.
Baggaley, Jon, Ed.; Janega, Patti, Ed.
An introduction briefly summarizes the four previous conferences in this series, identifies trends in topics addressed, and introduces the 16 presented papers in this collection. The papers are as follows: (1) "Formative Evaluation and the New Technologies" (Marjorie Cambre); (2) "Formative Evaluation of Sesame Street Using Eye Movement Photography" (Barbara N. Flagg); (3) Implications of Uses and Gratifications Research for TV Production" (Guy Lometti, Maria Dandola, and Gene Cooper); (4) "Market Analysis and Strategic Planning at TVOntario" (Barry Green); (5) "Television, Children and Society: A Canadian Perspective" (D. J. Engel); (6) "Remembering the News: Influence of Graphic and Oral Reinforcement" (Robert Bernard and Gary Coldevin); (7) "Longitudinal Effects of Television in the North: A Cross-Cultural Comparison" (Gary Coldevin and Thomas Wilson); (8) "Impact of 'Shogun' on National Stereotyping among American Viewers of Japanese and Non-Japanese Ancestry" (Clayton J. Vollan); (9) "Television Viewing and Personality Needs of South African Adolescents" (D. P. Van Vuuren); (10) "The Influence of Camera Angles and Political Consistency on the Perception of a Party Speaker" (Hans Kepplinger and Wolfgang Donsbach); (11) "Health Education on Television: A Producer's Viewpoint" (Peter Riding); (12) "Tacit and Explicit Program Design: A Practitioner's Viewpoint" (Susan Skerry and Paul Morris); (13) "Developing Compatibility between Functions and Techniques in Medical Television Production" (Richard T. Hezel); (14) "Evaluation of a Mass Media-Enhanced Smoking Prevention and Cessation Program" (Brian R. Flay and others); (15) "Cancer Communications: Planning and Evaluation Issues for Programs in Rural Settings" (Richard Windsor); and (16) "Television and Ethics: The Subjectivity of Judgement" (G. H. Jamieson). Abstracts and references are provided for all of the papers, and a list of conference participants is appended. (JB)
Descriptors: Adolescents, Audience Analysis, Educational Television, Evaluation Methods, Foreign Countries, Health Education, Mass Media Effects, Nontraditional Education, Production Techniques, Programing (Broadcast), Research Methodology, Teaching Methods, Television Research, Television Viewing
J. Baggaley, Dept. of Education, Concordia University, H549-12, 1455 de Maisonneuve Blvd., Montreal, Quebec, Canada H3G 1M8 ($30.00).
Publication Type: Collected Works - Proceedings; Reports - Research
Education Level: N/A
Sponsor: Social Sciences and Humanities Research Council of Canada, Ottawa (Ontario).; Memorial Univ., St. John's (Newfoundland).
Authoring Institution: N/A
Identifiers - Location: Canada; South Africa; West Germany