ERIC Number: ED264624
Record Type: Non-Journal
Publication Date: 1984
Reference Count: N/A
Management Theories and Broadcasting: A Handbook.
Craig, J. Robert; Hindmarsh, Wayne A.
Today's contemporary management and motivation theories, as applied to the business of broadcasting, are the focus of the first section of this paper. It deals with the kinds and reactions of employees in broadcasting stations in relation to 11 motivational theories: (1) Theories X and Y, (2) Immaturity-Maturity Theory, (3) V Theory, (4) Z Theory, (5) Herzberg's Two-Factor Theory, (6) Expectancy Theory, (7) Vroom's Theory, (8) Achievement and Motivation Theory, (9) Consistency Theory, (10) Equity Theory, and (11) Contingency Theory. The second section presents a 7-step problem solving process for use in reaching solutions in the 10 case studies (on managing people or managing situation) that are outlined in the paper and intended to be used for analysis, discussion, and decision making. (EL)
Publication Type: Information Analyses
Education Level: N/A
Authoring Institution: N/A