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ERIC Number: ED264604
Record Type: Non-Journal
Publication Date: 1985-May
Pages: 26
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Public Relations Problems in Addressing Internal and External Audiences in Campus Union Organizing Drives.
Botan, Carl H.
On the premise that union election campaigns on college campuses can provide useful lessons for public relations practitioners, this paper examines literature pertaining to organizing efforts in order to discover public relations problems that can be posed by the reciprocal nature of the influences between the internal and external audiences affected by such campaigns. Following a brief introduction, the paper (1) examines the reasons for studying faculty unionization attempts, (2) discusses the industrial relations term "multilateralism" and its place in educational bargaining, and (3) identifies internal and external publics and their interests in the bargaining process. The paper concludes that the permeable boundary between internal and external publics is the appropriate focal point for understanding such campaigns and, potentially, for better understanding other public relations situations, in particular those involving campaigns that must address both specific internal audiences and broad sectors of the general public. (Author/FL)
Publication Type: Information Analyses; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A