ERIC Number: ED264593
Record Type: Non-Journal
Publication Date: 1984
Reference Count: N/A
The Pep Talk: How to Analyze Political Language.
Recognizing the proliferation of persuasive language in advertising and in politics, this guide explains how to analyze political language for its persuasive techniques and why it is important to do so. The first chapter of the book provides a rationale for analyzing persuasion, and an overview of the book. The remaining chapters explore various patterns of persuasion as follows: (1) benefit-seeking behaviors, (2) benefit-promising behaviors, (3) intensifying and downplaying good and bad qualities, (4) the advertising pitch, (5) the political pep talk, (6) the threat, (7) bonding, (8) good causes, (9) triggering a response, (10) images and issues in election rhetoric, and (11) lies and deceptions. Simplified teaching aids for use with this guide are appended. (HTH)
Descriptors: Advertising, Discourse Analysis, Higher Education, Persuasive Discourse, Propaganda, Rhetorical Criticism, Secondary Education, Television Commercials
Counter-Propaganda Press, Box 365, Park Forest, IL 60466 ($11.95, paper); National Council of Teachers of English, 1111 Kenyon Rd., Urbana, IL 61801 (Stock No. 35110, $11.95 member, $13.00 nonmember).
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A