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ERIC Number: ED264578
Record Type: Non-Journal
Publication Date: 1985-May-19
Pages: 47
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Media Credibility Problem: Putting the Research into Perspective.
Gaziano, Cecilie; McGrath, Kristin
Results of the 1985 American Society of Newspaper Editors (ASNE) survey--to determine public attitudes toward media credibility--are reported in this paper. Discussion is categorized according to the 12 issues explored: (1) the believability of media when news reports conflict; (2) geographic scope of topics; (3) reliability of reporting and ability to understand the news; (4) fairness and accuracy; (5) personal experience; (6) opinion and bias; (7) news presentation issues; (8) invasion of privacy and treatment of ordinary people; (9) coverage of specific demographic groups; (10) people in the media; (11) the media as an institution; and (12) people who distrust the media the most. The paper concludes that a majority of the population has low confidence in the media in a number of areas and that the size of the group holding the media in low esteem varies with the credibility issue. It also points out that future research should focus on how to analyze the concerns of highly critical audiences and successfully reduce the size of the credibility problem. Survey instruments reporting the results are appended. (DF)
Publication Type: Speeches/Meeting Papers; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A