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ERIC Number: ED264551
Record Type: Non-Journal
Publication Date: 1985-Aug
Pages: 21
Abstractor: N/A
Reference Count: N/A
Roper Revisited: News Media Preferences from a Statewide Poll.
Rimmer, Tony; Bergen, Lori
A secondary analysis of data from two Indiana Polls, the first carried out in January 1983 and the second in November and December 1983, was conducted to compare respondents' reports of their viewing of network television news and local television news, and their reading of local newspapers. The intent was to use respondents' preferred source for state news as opposed to national news sources used by the Roper polling organization in their surveys of media preferences. Since the literature indicated that responses favored television as the preferred news source for national news, it was questioned whether state news would be perceived as being like local news in which previous responses favored newspapers. A second intent was to determine whether any change favoring television would be more likely to appear in communities where television stations were located. Results revealed that Indiana respondents overwhelmingly preferred television, when compared with newspapers and radio, as a source of state news and politics. The hypothesis proposing distance from a television station as a predictor of news media preference was not supported. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Indiana