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ERIC Number: ED264339
Record Type: Non-Journal
Publication Date: 1984
Pages: 14
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Desegregation/Integration and the Media: Fallout from the Brown Decision.
Eure, Dexter D., Sr.
The Supreme Court's 1954 Brown decision, which addressed itself to the question of race, was as applicable to the national media as to the nation's public schools. In its watchdog role, the media has often preached to government and businesses, without applying the same standards to itself. The media, an industry governed and ruled by white males who wield awesome amounts of power, has great impact on people's lives, and has had a major influence on institutional racism. Despite its power and influence, the media refuses to be held accountable for its own racism. The "liberal press" would have people believe that racism is not reflected in the exclusion of non-whites from its corporate boards, from ownership, and from the ranks of editorial decision makers. Today, 60 percent of the daily newspapers still do not employ a single minority journalist. When minorities are not allowed in newsrooms, news stories are often incomplete, poorly researched, and largely inaccurate. The source of the media's power, which allows it to continue its hyprocritical practices unchecked, is the reader and viewer. The Black press has attempted to reach the Black audience, but most of the established Black publications are now experiencing declines. If the media is to intelligently interpret our constantly changing society, it must continue its "catch up" affirmative action programs by active recruiting and training of minority journalists. The media must improve its coverage of black concerns and newsmakers, and not continue to ignore or control public opinions toward the actions of major black leaders like Andrew Young and Jesse Jackson. (KH)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A