ERIC Number: ED263955
Record Type: Non-Journal
Publication Date: 1985-Nov-15
Reference Count: N/A
Student Characteristics as Compared to the Community Profile. Research Report Series. Volume XIV, No. 3.
Lucas, John A.
In fall 1984, a study was conducted in Illinois at William Rainey Harper College (WRHC) to provide a student profile for general information purposes, to gather data not available on the college's automated student data file, and to analyze WRHC's marketing outreach. Surveys were mailed to random samples of 500 degree credit students and 300 continuing education students, yielding response rates of 85% and 81%, respectively. Study findings included the following: (1) most of the demographic characteristics of students had remained constant over the last 5 to 10 years; (2) the average age of continuing education students was consistantly growing older; (3) fewer students were interested in bus transportation or car pooling each year; (4) when student enrollment dropped substantially in fall 1984, the decline affected equally all segments of the student population; (5) the physical presence of the campus and the influence of friends and relatives were major factors in first getting residents' attention; (6) direct mailings to residents' homes continued to be more effective in attracting continuing education students than degree credit students; and (7) students were more apt to be registered to vote and to have voted in the November 1984 presidential election than the general population. Detailed results are presented via extensive statistical tables; the student characteristics questionnaire is appended. (LAL)
Publication Type: Reports - Research; Tests/Questionnaires; Numerical/Quantitative Data
Education Level: N/A
Authoring Institution: William Rainey Harper Coll., Palatine, IL. Office of Planning and Research.