ERIC Number: ED263823
Record Type: Non-Journal
Publication Date: 1985-Oct
Reference Count: N/A
Why AT&T Supports America's Liberal Arts Colleges.
AAHE Bulletin, p12-14 Oct 1985
Characteristics of liberal arts colleges that motivate AT&T and other business and industrial firms to provide financial support are discussed. AT&T believes that independent colleges emphasize teaching excellence, including instruction in small settings and face-to-face discussion. Students benefit by early emphasis on the liberal arts, the humanities, and the sciences, and graduates of liberal arts colleges perform very well in management. Philanthropic support provided by AT&T to public colleges and universities is selective, going to those that house scientific departments of significant interest to the company. Educational challenges that colleges need to meet are: resisting pressures for short-term careerism and vocationalism in the curriculum; providing students opportunities to exercise leadership on and off the campus; cultivating basic skills in discovering how to learn independently; and exposing undergraduates to the force of technology. To assist independent liberal arts colleges, AT&T has joined other companies and private foundations in forming the Consortium for the Advancement of Private Higher Education, which provides technical assistance programs and targeted grant-making in marketing, curriculum, and faculty development. (SW)
Descriptors: Business, Donors, Educational Quality, Higher Education, Liberal Arts, Philanthropic Foundations, Private Colleges, Private Financial Support, School Business Relationship
American Association for Higher Education, One Dupont Circle, Suite 600, Washington, DC 20036 ($2.00).
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A