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ERIC Number: ED263630
Record Type: Non-Journal
Publication Date: 1985-May
Pages: 34
Abstractor: N/A
Reference Count: N/A
Media Use and Energy: A Panel Study of Education, Knowledge, and Conservation Behavior.
Griffin, Robert J.
A study was conducted to determine (1) the effect of educational level on knowledge gain about energy conservation, and (2) whether media use is associated with differential gain in knowledge across educational levels. Telephone surveys were completed by 333 single-family homeowners in a northern state, many of whom were retired and living on fixed incomes. One year later, 227 of the original sample were reinterviewed. Public affairs energy knowledge, total energy conservation behaviors, media exposure and use, energy information seeking, conservation attitudes, and educational level were all measured. The results indicated that the more highly educated residents in the community appeared to have gained information about the energy situation and its tradeoffs at a faster rate than the less educated. Neither public affairs energy knowledge nor practical energy knowledge directly affected energy conservation behavior, although it appears that at least practical energy knowledge indirectly facilitated actions to save energy in the home, such as lowering thermostats. None of the media usually relied upon by government agencies, utilities, interest groups, and others to convey energy information to the public appeared to be related to the holding of this practical knowledge. (Tables of data are included.) (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A