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ERIC Number: ED263550
Record Type: Non-Journal
Publication Date: 1985-Aug
Pages: 66
Abstractor: N/A
Reference Count: N/A
The Group Antecedents of Media Use and Political Knowledge: A Conceptualization of Media Reliance.
Pettey, Gary R.
A cross-sectional sample of 704 adults was interviewed in a study examining the processes that relate demographic predictors to media use and effects. It was hypothesized that primary groups influence what an individual should attend to and know about public affairs, and that the individual perceives the primary group to "prescribe" the "appropriate" manner for attaining and maintaining this level of information. Three varieties of knowledge were considered: issue knowledge, congress knowledge, and foreign knowledge. The sample was divided into those who perceived their primary/referent group for political information to be reliant on the same medium as themselves and those who perceived their group to be reliant on some other medium. Each of these groups was further divided into two groups according to reliance on television or the newspaper. The results showed that few respondents relied on media other than television or newspapers and that respondents agreed with their determined primary/referent group at a rate beyond what was to be expected by chance. Tables of findings and other materials related to the study are included in the appendixes. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A