ERIC Number: ED263489
Record Type: Non-Journal
Publication Date: 1985-May-21
Reference Count: N/A
Beer and Wine Advertising: Impact of Electronic Media. Hearing before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and Commerce. House of Representatives, Ninety-Ninth Congress, First Session on H.R. 2526 and H.R. 1901.
Congress of the U.S., Washington, DC. House Committee on Energy and Commerce.
This document presents witness testimonies and prepared statements from the Congressional hearing called to examine the impact of broadcast alcohol advertising on alcohol-related problems, the responsibility of the broadcast media in shaping attitudes about alcohol, and how to reduce any negative impact of advertising. Statements were heard from committee chairman Timothy E. Wirth; from other committee members; and from John F. Seiberling, a Congressman from Ohio who testified in support of H.R.2526, the Fairness in Alcohol Advertising Act. Witnesses included the executive director, Center for Science in the Public Interest; an attorney from George Washington University Law School; the deputy director of the Bureau of Alcohol, Tobacco, and Firearms; a Michigan State University professor of Communications and Television; and the assistant director of the Social Science Institute, Washington University. Also testifying were the presidents of the National Association of Broadcasters, the Wine Institute, the United States Brewers Association, the Association of Independent Television Stations, the American Advertising Federation, and the National Radio Broadcasters Association; and representatives from the Television Operators Caucus, Inc., the Survey Research Center at the University of Michigan, the American Civil Liberties Union, the National Congress of Parents and Teachers, and two brewing companies. Witnesses discussed a variety of positions on alcohol advertising, bans and restrictions on advertising, voluntary efforts by the media to prevent alcohol abuse, and research on the effects of advertising. Prepared statements, supplemental testimonies, and additional materials are included throughout the text. (NRB)
Publication Type: Legal/Legislative/Regulatory Materials
Education Level: N/A
Authoring Institution: Congress of the U.S., Washington, DC. House Committee on Energy and Commerce.