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ERIC Number: ED263473
Record Type: Non-Journal
Publication Date: 1985-Apr-18
Pages: 13
Abstractor: N/A
Reference Count: N/A
Contrast Effects in the Attribution of Liking.
Helzer, Kimberly; And Others
Research has demonstrated that a person's attraction to a stranger is influenced by experimental manipulations suggested by general behavior theory. To examine whether a neutral observer, listening to a conversation between two strangers, could be influenced by the manipulation of several learning variables, 80 female undergraduates listened to a female actor responding to questions from a male she had just met. Subjects were randomly assigned to 1 of 16 treatment cells in a 2X2X4 factorial design. Learning variables manipulated were the nature of the actor's response (positive or negative) to the questions, amount of time the actor took to answer, and the number of social reinforcers received by the questioner. Subjects listened to a tape recorded interaction and then attributed to the actor some degree of liking for the questioner. The results indicated that the actor responding positively was judged to like the questioner significantly more than the actor responding negatively. For subjects who heard only four question-response trials, the actor's response time did not influence the subject's attribution of liking. Subjects who heard 10 trials, however, attributed more liking to the actor if she responded quickly than if she responded slowly. The number of actor-response pairings also influenced the subjects' attributions of liking. Other results provided modest support for contrast effects following response latency shifts. Future research should examine the role of general behavior theory in explaining and predicting effects in the attribution of liking. (NRB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A