ERIC Number: ED263312
Record Type: RIE
Publication Date: 1985-Oct
Reference Count: 0
Program in Business Communication at the University of Texas at Austin. A Pre-Test-Post-Test and Experimental-Control Group Analysis of the Personnel Department's Training.
Bell, James D.; Kerr, Deborah
A study used pretests/posttests and experimental/control groups to evaluate four business communication skills (BCS) programs conducted with employees at the University of Texas at Austin. Of 91 BCS participants, 86 were women and ages for all participants ranged from 20 to 61 years. Del Gaizo's four levels of evaluation (happiness index, learning index, practical application index, and bottom line index) were used as the basis for evaluating the program. Evaluation results indicated employees like the course. Analysis of pretest/posttest writing assignments, two in-class presentations, and case study dictation indicated that writing on job-related tasks improved significantly, oral communication skills improved 20 percent, and dictation skills improved. A posttest control group design was used to assess use of newly learned skills on the job. Results showed a significant difference in job responsibilities and jobs between those who participated in BCS courses and those who did not. Measurement of bottom-line effectiveness compared effects in efficient use of time, increased revisions completed, increased responsibilities, and improved relationships with supervisors. Improvements were found in all areas. (YLB)
Descriptors: Adult Education, Business Communication, Control Groups, Cost Effectiveness, Educational Research, Experimental Groups, Participant Satisfaction, Postsecondary Education, Pretests Posttests, Program Effectiveness, Program Evaluation, Skill Development, Staff Development, Student Evaluation, Transfer of Training
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the International Convention of the Association for Business Communication (Chicago, IL, October 1985).