ERIC Number: ED262682
Record Type: RIE
Publication Date: 1985-Aug
Using Class Agents in Fund Raising.
Faust, Paula J., Ed.
Fund raising strategies that take advantage of the ties alumni have with their graduating class are discussed in five articles. Topics include: organizing classes to promote fund raising, training volunteer alumni, stimulating class fund raising through competition and incentives, allocating staff time and resources, and using special reunion years to best advantage. Also considered are the role of class agents, the use of a class fund raising manual, senior class reunion gift programs, and financial concerns. According to Paula J. Faust in "Fund Raising through Class Association," class association means alumni are grouped according to the year in which they graduated. In "Class Fund Raising: The College Perspective," Janet G. Strahler suggests that peer pressure and direct classmate contact increase dollar totals and reliably increase fund-raising participation. Sherwood C. Haskins, Jr., in "Using Class Agents," suggests that it pays off to carefully select class agents, who write letters, collect information, and attend phonathons and school activities. In "The Capital Reunion Fund," Russell F. Carpenter proposes using two major reunions to conduct capital campaigns. Finally, Robert J. Kallin, in "Senior Class Reunion Gift Programs," discusses educating future alumni about alumni support. (SW)
Descriptors: Alumni, Alumni Associations, College Graduates, Competition, Donors, Fund Raising, Guidelines, Higher Education, Incentives, Institutional Advancement, Interpersonal Relationship, Peer Relationship, Resource Allocation, Reunions, Staff Role, Volunteer Training
CASE Publications Order Department, 80 South Early Street, Alexandria, VA 22304 ($11.50).
Publication Type: Guides - Non-Classroom; Collected Works - General
Education Level: N/A
Authoring Institution: Council for Advancement and Support of Education, Washington, DC.