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ERIC Number: ED262241
Record Type: Non-Journal
Publication Date: 1985-Jun-18
Pages: 27
Abstractor: N/A
Reference Count: N/A
University Continuing Education: Strategies for an Uncertain Future.
Baskett, H. K.; Hamilton, A. Bruce
Some of the most common predictions relating to university continuing education units provide a base from which a discussion of future strategies can begin. These include the following: the Big Generation (i.e., baby boomers) is here; knowledge, not products, is the major focus of society; competition for the traditional university continuing education market is increasing; high unemployment and rapid job dislocation will continue; work and learning are becoming more inseparable; more people will demand learning for more years of their life; specialization and segmentation of audiences in education will continue; and consumers, not providers, determine content and format of learning. Six broad strategies have been suggested to assist continuing education units in universities with confronting the uncertainties of the future effectively. They are (1) mission clarity; (2) reframed relations with host universities; (3) rethought approaches to programming (specialization and market positioning, use of new marketing technologies, "getting closer to the customer," changed outlooks and competencies); (4) enhanced research and development; (5) revised structures and management; and (6) increased inter-university networking, information sharing, and collaborative research. (YLB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada