ERIC Number: ED262223
Record Type: Non-Journal
Publication Date: 1985
Reference Count: N/A
Marketing 20-30. Business Education Curriculum Guide.
Alberta Dept. of Education, Edmonton. Curriculum Branch.
This curriculum guide is one of nine such guides developed for an Alberta high school business education program. Its content covers the main subject area or strand of marketing. Subject to the constraints outlined in the guide, the modules are to be formatted into three- or four-credit courses within each strand. Introductory materials include a business education program philosophy, a list of learning principles applied to business education, a list of program objectives, a schematic overview of a business education high school program, course sequences, guidelines for structuring business education courses, and a business education matrix. These materials specifically for marketing 20-30 follow: an introduction, objectives, and a flowchart of modules. These components are provided for each of the eight modules: purpose and a chart that correlates topics with learning tasks and teaching notes. Module topics are the world of marketing, advertising and sales promotion, distribution of goods and services, marketing research, pricing and financial activities, selling, display, and purchasing and controlling merchandise. The guide also contains guidelines for student evaluation, lists of basic and recommended learning resources, and a correlation of course content with learning resources. (YLB)
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Alberta Dept. of Education, Edmonton. Curriculum Branch.
Identifiers - Location: Canada