ERIC Number: ED262171
Record Type: RIE
Publication Date: 1984
Reference Count: 0
Advanced Marketing 8130. Planning for Entrepreneurship. Teacher's Resource Guide.
Virginia State Dept. of Education, Richmond.
This teacher's guide is designed for use in a one-semester course to provide marketing and distributive education students with the skills necessary to open a marketing business. Included in the guide are a task list, a suggested teaching sequence, and a series of nine instructional units. The following topics are addressed in the individual units: responsibilities and rewards of owning a business, potential business opportunities, effects of international trade, selection of the correct location for a business, development of a marketing strategy for a business, development of a financial plan, interactions of government and business, procedures for financing and selecting the legal form for a business, and development of a management plan. Each unit consists of handouts and an instruction plan that includes some or all of the following: a duty statement and duty evaluation criterion; cross-referenced lists of tasks, performance objectives, and evaluation instruments; a list of resources needed to complete the unit; and a lesson plan that contains cross-referenced topical outlines, performance objectives, learning activities, and evaluation measures. (MN)
Descriptors: Behavioral Objectives, Business Administration, Business Education, Business Responsibility, Classroom Techniques, Communication Skills, Competency Based Education, Distributive Education, Economics, Entrepreneurship, Human Relations, Individual Development, Learning Activities, Legal Responsibility, Lesson Plans, Marketing, Mathematics Skills, Merchandising, Money Management, Personnel Management, Postsecondary Education, Resources, Retailing, Salesmanship, Secondary Education, Small Businesses, Student Evaluation
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Virginia State Dept. of Education, Richmond.
Note: For a related document, see CE 042 520.