ERIC Number: ED261433
Record Type: RIE
Publication Date: 1985-May
Intraviews: Career Development through Business Communication.
Nykodym, Nick; Ruud, William N.
Communication skills are important in every part of organizational life. However, a number of people are unable to realize their organizational potential because of communication apprehension (CA). Its pervasiveness has ranked it as the single most severe handicap facing Americans today. The Intraview Communication Intervention Strategy may be a means of reducing high CA. The intraview concept is an intervention strategy based on helping individuals to know more about themselves and their interactions with others. This strategy was implemented in a pretest/posttest/control design. Subjects, 40 students enrolled in Business Administration, were randomly assigned to treatment and control groups. Treatment consisted of a class using the Intraview Strategy of teaching organizational communication. The control group consisted of a class that did not use this strategy. The Personal Report of Communication Apprehension was administered both before and after the intervention. Results showed that the intraview strategy reduced apprehension at a statistically significant level. Strategies like intraview will aid the high CA individuals in pursuit of their career goals, since communications skills are vital to the job application process. (DF)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (35th, Honolulu, HI, May 23-27, 1985).