ERIC Number: ED261367
Record Type: RIE
Publication Date: 1985-Aug
Reference Count: 0
The International Marketplace for Television Programming: New Strategies for the 1980s.
Renaud, Jean-Luc; Litman, Barry R.
The growing importance of the export market for the United States television industry--specifically, the structure of the syndication industry, and the strategies developed by U.S. producers and syndicators as a response to the new economic imperatives and the disciplining force of the international media environment on programing decisions--was analyzed using archival records of professional associations and conventions, a thorough examination of the trade press, and more than 30 letters from U.S. television producers and syndicators. The analysis revealed that, at a time when income derived from foreign markets is critical to the revenue equation of many U.S. television producers, American-made programing is experiencing the pressure of international competition. It was also found that the continuing trend toward more coproduction among European broadcasters, the increased sophistication of television production, and the existence of import barriers will make it difficult for U.S. companies to take full advantage of these important revenue-producing overseas markets without resorting to coproduction with foreign partners. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (68th, Memphis, TN, August 3-6, 1985).