ERIC Number: ED261186
Record Type: RIE
Publication Date: 1985-Jul
Business Communication: From the Ideal to the Practicable. Association for Business Communication Southwest Division 1985 Proceedings (New Orleans, Louisiana, March 7-9, 1985).
Bruno, Sam J., Ed.
These proceedings present 12 articles that suggest opportunities for scholars and practitioners to contribute to business communication. The papers are organized into four sections, each composed of three papers. The papers in Part I, Specialized Communication Techniques, are: "Does Style Affect the Reader's Image of the Writer?" (James Suchan), "A Preliminary Study of the Effects on Reader Behavior of Changes in the Order of Material Presented: A 'Discussion Paper'" (Richard Wiegand), and "Promoting Vertical Communication through Survey Feedback" (Stephen R. Axley). Part II contains papers concerned with curriculum implications: "An Investigation of Business/Organizational Communication Courses in AACSB-Accredited Schools of Business--Trends in Structure and Content" (Robert B. Mitchell, Marian C. Crawford), "A Comparative Study of Business Employers and Educators Concerning Most Significant Business Communication Topics" (Timothy W. Clipson, Marlin C. Young), and "A Long-Term Look at the Readability of Selected Business Periodicals" (Gary L. Clark, Jerry Geisler). The papers in Part III deal with gender perceptions for communication: "An Empirical Study of Sex-Characteristic Stereotypes versus Sex-Role Stereotypes Affecting Women in Management" (Leann K. Ellis, et al.), "Male-Female Differences in Communicating Job-Related Humor: An Exploratory Study" (Joe A. Cox, et al.), and "Can Sex-Biased Communication Affect Business Students' Career Decisions?" (Sallye S. Benoit, L. Wayne Shell). Part IV offers suggestions for innovative teaching and evaluation: "Video Cases" (Joseph F. Ceccio, Diana C. Reep), "Holistic Grading in Business Communications" (Lorrie M. Steerey), and "Using Personal Computer for Textual Analysis" (Arthur B. Smith). (YLB)
Descriptors: Academic Achievement, Business Communication, Business Correspondence, Business Education, Career Choice, Communication Problems, Computer Oriented Programs, Conference Proceedings, Content Analysis, Course Content, Course Organization, Curriculum Design, Educational Innovation, Employer Attitudes, Grading, Periodicals, Readability, Research, Sex Bias, Sex Differences, Sex Fairness, Sex Stereotypes, Student Evaluation, Teacher Attitudes, Videotape Recordings, Writing (Composition)
Sam J. Bruno, University of Houston-Clear Lake, 2700 Bay Area Blvd., Houston, TX 77058.
Publication Type: Collected Works - Proceedings; Reports - Descriptive; Reports - Research
Education Level: N/A
Audience: Practitioners; Researchers
Authoring Institution: Houston Univ., TX. Clear Lake City Branch.