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ERIC Number: ED261080
Record Type: Non-Journal
Publication Date: 1984-Oct
Pages: 124
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Conceptualization for Evaluation and Planning.
Trochim, William M. K.; Linton, Rhoda
Both evaluation and planning typically begin with an attempt to define the conceptual territory of interest; this paper presents an approach to such conceptualization. The term, structured conceptualization, is used to refer to any definable set of procedures which can help a user develop a useful conceptual representation. Structured conceptualization refers to the behavioral steps followed by the evaluator or planner, not his or her internal cognitive processes. The three components of the conceptualization process, which may be combined to suggest different models, are defined: (1) the process steps--generation, structuring, and representation of the conceptual domain; (2) the perspective origins--the process may be carried out by an individual, group, or algorithm; and (3) the representation form--a verbal essay, outline, or lecture; a pictorial flow chart or graph; or a mathematical formula or model. Four different models which may result from these alternatives are described. The most structured of these models is illustrated using two examples, each an administrative unit which provides services to the university community: The Division of Campus Life, and the University Health Service at Cornell University. Extensive appendices include questionnaires and clusters resulting from suggestions concerning these programs. (GDC)
Publication Type: Speeches/Meeting Papers; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A