ERIC Number: ED260815
Record Type: Non-Journal
Publication Date: 1983
Reference Count: N/A
Integrating Children's Television Food Advertising Research with the Delay of Gratification and Resistance to Temptation Research.
Dawson, Brenda; Jeffrey, D. Balfour
This review considers parents' ability to control their children's consumption of heavily advertised, low-nutrition foods and children's ability to control their own consumption of these foods. In particular, research on television advertising's effect on children and children's development of the ability to delay gratification and resist temptation is examined. The areas in the television advertising research which are addressed are: (1) the extent of television advertising directed to children; (2) the content of children's commercials and techniques used by advertisers to enhance the content; (3) the effects of television commercials on children's actual behavior; (4) the experimental manipulation of children's food preferences via television advertising; and (5) parent-child conflict which is associated with television advertising. Attention is then turned to an examination of research on the experimental manipulation of delay of gratification and resistance to temptation. The effects of obervational learning on self-control are also considered. In conclusion, an experimental research paradigm is suggested for providing needed information on the causal relationship between advertising and resistance to temptation. (Author/RH)
Publication Type: Information Analyses
Education Level: N/A
Sponsor: National Inst. of Child Health and Human Development (NIH), Bethesda, MD.; National Science Foundation, Washington, DC.
Authoring Institution: N/A