ERIC Number: ED260648
Record Type: Non-Journal
Publication Date: 1983
Reference Count: N/A
Getting to Know Us: or, the Rewards and Problems of Outreach and Affiliation Programs.
Jankowski, Theodora A.
Outreach and affiliation efforts undertaken by Utica College, an independently administered branch of Syracuse University, are discussed. The following general guidelines are offered: (1) contract for a specific price for any given offering so that fixed and variable costs will be covered; (2) offer courses that lead to a specific goal such as a degree or certificate; (3) keep administrative costs as low as possible; and (4) be aware of time demands resulting from "red tape," especially in dealing with federal and/or state agencies. An account is provided of Utica College's experience of offering courses at Griffiss Air Force Base, including difficulties with military officials, bad publicity, and excessive administrative costs. Also described is the decision to offer a program in Norwich, NY, a community with no nearby college that wished Utica College to offer a four-year degree program in business administration. Additional outreach efforts involved "canned" seminars and courses offered on the job site during working hours. Different kinds of affiliations engaged in by Utica College are also described. In one type of affiliation, the college used the names of two organizations and obtained their mailing lists to market courses. In another type, association employees took courses at the college and had their tuition covered by the association. (SW)
Descriptors: Adult Students, Armed Forces, College Programs, Continuing Education, Cooperative Programs, Extension Education, Government School Relationship, Higher Education, Labor Force Development, Marketing, Military Air Facilities, Outreach Programs, School Business Relationship, School Community Relationship
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A