ERIC Number: ED259986
Record Type: RIE
Publication Date: 1985-Mar
Reference Count: 0
Initial Position, Personal Control, and Attributional Augmentation of Persuasive Communication on Nuclear Disarmament.
Fleming, John H.; Shaver, Kelly G.
The effectiveness of two alternative attitude change strategies--a traditional persuasive strategy and a combined attributional/persuasive strategy--in altering attitudes toward nuclear disarmament were compared. Seventeen male and 39 female undergraduate students at a small university participated. A nuclear disarmament attitude pretest was administered. Two lectures, one advocating nuclear disarmament and the other designed to enhance a belief in personal political efficacy, were videotaped. After viewing one or both of the videotapes, subjects completed a questionnaire. The study had predicted that change would be greater among the subjects who viewed the combined presentation than among subjects who viewed only the pro-disarmament presentation. It was also predicted that this effect would be greater among initially pro-disarmament subjects than among initially anti-disarmament subjects. Study results failed to support these predictions. Although all subjects' disarmament attitudes tended to become more favorable toward disarmament over the course of the study, no differential attitude change resulted from the attributional manipulation. (RM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Psychological Association (56th, Boston, MA, March 21-24, 1985).