ERIC Number: ED259804
Record Type: RIE
Publication Date: 1985-Jun
Reference Count: 0
Institutional Advancement and the Role of the Resource Development Office. Resource Paper No. 32.
Groff, Warren H.
The industrial nations of the world are in the turbulent times of a structural shift from an industrial society to a technical society based on the exchange of ideas, information, and knowledge. Such a transition calls for postsecondary education to understand the values and expectations of the individuals and the character of the institutions and organizations that comprise the society. During the 1970's, a new approach for planning and managing educational institutions and systems began to evolve based upon: (1) a comprehensive assessment of the external environment of the institution's service area; (2) a critical audit of an institution's internal environment; (3) the development of visions and alternative scenarios based on the environmental assessments; (4) the selection of strategic options and tactical alternatives; and (5) the specification and management of strategy. Using this approach, a coherent and comprehensive plan can be developed for the institution as a whole and all major units. Within this plan, the resource development office can become an effective broker to private and public support; and can assist in the development of the critical mass of intellectual capital necessary to help institutions become community renewal mechanisms in a technical society based on information. (AYC)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: National Council for Resource Development, Washington, DC.