ERIC Number: ED259767
Record Type: RIE
Publication Date: 1985-Jun-26
Reference Count: 0
How to Sell Your Institution on EEO/Retention.
Jones, Steven W.
Presidents and top-level administrators often need to hear more than the obvious reasons to maintain a commitment to retention programs, equal access, and equal opportunity. The most potent arguments center on appeals based on the costs of not having a well-managed program of equal educational opportunity, (e.g., litigation costs, tarnished image, recruitment impacts, and enrollment/revenue losses) and not implementing a student retention program (e.g., mission failure, negative public relations, and lost revenues). An awareness of the following strategies can promote the effective negotiation of changes on campus: (1) gaining administrative support by appealing to the "college purpose," illustrating the impact of student attrition, focusing on costs and student opinion, and highlighting marketing benefits; (2) establishing cooperation between academic and student affairs areas; (3) building faculty support by personalizing the approach, building "ownership" into the programs, and recognizing faculty participants; (4) building campus support; (5) beginning with a pilot project; and (6) drafting program proposals. These approaches should be used sensibly, avoiding extreme zealousness, to enhance the success and visibility of the equal educational opportunity/retention program. (AYC)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at a Conference of the State University System of Florida (Orlando, FL, June 26-28, 1985).