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ERIC Number: ED259634
Record Type: Non-Journal
Publication Date: 1985-Mar
Pages: 20
Abstractor: N/A
Reference Count: N/A
A Research Overview of Student College Choice. ASHE 1985 Annual Meeting Paper.
Hossler, Don
A three-stage model of college choice is outlined, and research related to the model is reviewed. The first phase is a developmental one in which students determine whether they would like to attend college. For students entering postsecondary studies, the second stage involves gathering information about educational options. The third state is the selection of a college. Research has indicated that the decision about attending college is affected by: student and family background characteristics, attitudes and aspirations, significant others, and high school characteristics. During the search stage written information about colleges, campus visits, and admissions/recruitment activities help students choose a school. The search process may also be influenced by parental income, Scholastic Aptitude Test scores, and college geographic location. Type and amount of scholarship aid can also affect student matriculation. Both the search and choice phases are characterized by increasing interaction between the student and colleges. It is noted that understanding the process of student college choice has implications for college marketing efforts. (SW)
Publication Type: Information Analyses; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A