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ERIC Number: ED259620
Record Type: Non-Journal
Publication Date: 1985-Mar
Pages: 36
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Characteristics of Enrollment Competition in Higher Education. ASHE 1985 Annual Meeting Paper.
Zammuto, Raymond F.
Characteristics of competition from an institutional perspective were studied, based on a 1983 field study of the management and performance of four-year institutions. Attention was directed to three concerns: the similarity of competing institutions; the extent to which enrollment competition is structured by characteristics such as institutional type, control, selectivity, geographic region, and program emphasis; and how well institutional perceptions of competitors match prospective students' interests in colleges. Questionnaires were also completed by 269 institutions, representing 81 percent of the larger field study sample. Overall, it was found that focal institutions perceived their competitors as being larger, more selective, more likely to be public, and offering higher level degrees than they. Of 1,295 competing institutions identified by 252 focal organizations, 39.5 percent of the competitors were of the same institutional type as the selecting focal institutions. Competition was highest for major doctoral institutions and lowest for specialty institutions. In addition, focal institutions identified competitors of the same size about 50 percent of the time. Additional findings, comparisons with other student choice studies, and future research needs are also discussed. (SW)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: National Inst. of Education (ED), Washington, DC.
Authoring Institution: N/A