ERIC Number: ED259373
Record Type: RIE
Publication Date: 1985-Aug-4
Reference Count: 0
Teaching Information-Seeking Behavior and "Precision Public Relations" to Public Relations Students.
Bissland, James H.
Intended for teachers of public relations courses, this document describes the teaching of information-seeking behavior in an upper-level public relations techniques course. The paper discusses objectives, course concepts, course procedures, resources used, and the role of the instructors. It then describes secondary research projects, including a library field trip, an annotated bibliography exercise, problem definition, and an introduction to data bases and data base searching; and primary research projects, including designing, constructing, administering, processing, and analyzing the probability survey, as well as using the depth survey. Appendixes contain the course syllabus, criteria for judging student public relations programs, a course schedule, and several lists of resources. (EL)
Descriptors: Course Content, Educational Research, Higher Education, Instructional Improvement, Journalism, Public Relations, Research Design, Research Methodology, Research Reports
James Bissland, Department of Journalism, Bowling Green State University, Bowling Green, OH 43403 ($2.00).
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (68th, Memphis, TN, August 3-6, 1985).