ERIC Number: ED259365
Record Type: RIE
Publication Date: 1985-Aug
Reference Count: 0
Instructional Simulation Helps Public Relations Students to Understand Roles in Organizational Communication.
Hunt, Todd; And Others
Because a requirement for students in many public relations (PR) courses is that they must pool their efforts with other students, problems may arise when good students must work with students less motivated or organized than they. One answer to this problem may be to steer the brightest PR students toward a course that integrates communication theory and practice in an instructional simulation, also known as experience-based learning. Such a course gives a student an understanding of roles and behaviors encountered in organizational settings. In higher education, experience-based learning takes many forms, among which those used most often are role play, exercises, games, and simulations. One elaborate organization simulation, created by Lederman and Stewart, is the Simcorp Simulation--a semester-long simulation of a corporate-like organization that finds and supplies one client per semester. Although there are problematic assumptions that generally underlie instructional simulations, including the belief that all people learn from experience, the Simcorp Simulation attempts to deal with these constructively. The simulations developed for use in organizational communication courses blend theory-based learning with experienced practice. They can help PR students understand the group and organizational dynamics that are likely to be encountered in the workplace. (DF)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (68th, Memphis, TN, August 3-6, 1985).