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ERIC Number: ED259342
Record Type: Non-Journal
Publication Date: 1985-Aug
Pages: 31
Abstractor: N/A
Reference Count: N/A
Social Responsibility: A Comparison of Nigerian Public Relations with Public Relations in Other Countries.
Pratt, Cornelius; Ugboajah, Frank Okwu
Questionnaires were distributed in the fall of 1984 to a sample of Nigerian public relations practitioners who attended a monthly meeting of the Lagos Chapter of the Nigerian Institute of Public Relations to examine the extent to which they perceived themselves as responsible to Nigerian society. Their perceptions were then compared with those of practitioners in Canada and the United States. The questionnaire sought information related to (1) employment and professional activities, (2) perceptions of job-related attributes in practitioner's current position provided those attributes, (3) measures of the practitioner's attitudes toward the profession and toward social responsibility, and (4) demographic information on practitioners and their ratings of the public relations practice in Nigeria. Results indicated that Nigerian public relations practitioners ascribed a high degree of importance to social responsibility. Also, Nigerian practitioners showed significantly more concern for the "good" of their country or town and usually volunteered more for "projects" than did their Western counterparts. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada; Nigeria; United States