ERIC Number: ED259337
Record Type: Non-Journal
Publication Date: 1985-Aug
Reference Count: N/A
An Interdisciplinary Look at Minorities and the Media: Implications for Deregulation.
Wimmer, Kurt A.; Wright, Jay B.
Two contradictory trends are developing in telecommunications. The first is increased viewing of television by minorities, while the second is decreased attention given to minority issues by the Federal Communications Commission's (FCC) deregulatory stance. Minority groups consume more television than any other social groups, yet television's portrayals of minority groups are becoming increasingly underrepresentative. According to leading researchers, minorities use television for socialization as well as information. This use of a medium that seldom portrays minorities as socially significant poses many societal problems, including possible increases in stratification between races, anomie, and production of knowledge gaps between races. Although communications regulation has traditionally emphasized the importance of promoting minority viewpoints and minority ownership of broadcast outlets, current FCC policy favors deregulation. The FCC would then rely upon market forces to effectuate its public interest regulatory charter, which could be socially irresponsible if done without consideration for the evidence assembled by social science researchers. (Author/DF)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A